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AWS Elemental MediaTailor Server-Side Ad Insertion Now Supports Live Pre-roll

Source: AWS You can now monetize live HLS video streams without SCTE infrastructure with AWS Elemental MediaTailor. Using MediaTailor, content owners can insert pre-roll advertisements before stream start, overwriting the beginning of their live streams with personalized ads to monetize every stream start to support a low-investment, high-return monetization strategy.