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Data analytics

A guide to data monetization

Source: IOT : IOT “Like the oil industry, there will be those who make money through the raw materials and those that add value along the many steps in the value chain.” Zach Gemignani, CEO Juice Analytics This shows very nicely that there is not only one way to generate value by selling resources, but also to apply value-adding steps to make this resource even more valuable. By this you see that you’ve got different approaches to monetize your data and thus have the possibility to make a positive and measurable impact on your business revenue. Essential for direct data monetization is matchmaking between the right stakeholders. According to Gartner, there are two main approaches to profit from your data: Direct data monetization: You provide direct access to your data (e...

IoT in retail: a closer look at food retail

Source: IOT : IOT IoT use cases for food retailers Together with retailers, we identified use cases to meet their goal of increased customer satisfaction and cost efficiency. Read use cases Even though retail digitization efforts started quite some time ago, the areas of application are getting more diverse. Traditionally, digitization efforts in food retail evolve around optimizing logistics and in-store processes. The goal here is to be able to deliver products to consumers as fast as possible, reduce heating costs, avoid food spoilage, comply with legislation, and much more. Today, we see that food retailers are aiming to improve the customer in-store shopping experience. The retail market has traditionally been a cost-driven industry. However due to competitive pressures from online-sh...