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Business models

A guide to data monetization

Source: IOT : IOT “Like the oil industry, there will be those who make money through the raw materials and those that add value along the many steps in the value chain.” Zach Gemignani, CEO Juice Analytics This shows very nicely that there is not only one way to generate value by selling resources, but also to apply value-adding steps to make this resource even more valuable. By this you see that you’ve got different approaches to monetize your data and thus have the possibility to make a positive and measurable impact on your business revenue. Essential for direct data monetization is matchmaking between the right stakeholders. According to Gartner, there are two main approaches to profit from your data: Direct data monetization: You provide direct access to your data (e...